When developing objective statements for your proposal, it’s important to think SMART. If you haven’t heard of SMART goal statements, the concept was originally published by George Doran in his 1981 article in Management Review. His concept provided managers with a way to “frame a statement of results to be achieved” by writing objectives that provide a clear, effective plan. The SMART framework translates very well to writing research objectives in your grant proposal.

What are the qualities of a SMART objective?

• S = Specific: Goals should be described precisely, including details of what you plan to achieve, how you plan to do it, as well as where and how the work will happen.

• M = Measurable: Be clear about how you will measure your success, including the metrics that will be used.

• A = Attainable/Actionable: Objectives should be realistic and achievable.

• R = Relevanta: The objectives should be aligned with agency and program goals, as well as the larger context of your research plans.

• T = Time-sensitive: Include details of the timeframe in which the goal will be achieved and evaluated.

What does a weak objective sound like?

Here is an example of an ecological research objective generated by AI:

"This study aims to look at how plants and animals interact in various environments, as well as to explore how these interactions might change over time."

Looking at this example, we see a significant lack of specifics. It is not clear what will be measured, how it will be evaluated, over what time frame, and using what methods. Now let’s look at a SMART example.

What does a SMART objective sound like?

Below is a SMART example of an ecological research objective generated by AI:

“By December 2025, I will evaluate the effects of invasive plant species on native plant growth in the Smith River watershed by measuring the growth rates of native species in invaded and non-invaded areas over the 2025 growing season to guide restoration efforts.”

Reviewing this example, we can clearly see how each of the SMART criteria are met. We can also see which of these statements elicits more confidence in the research plan.

Bottom Line

When writing a grant, think SMART. You have limited space in your proposal, so plan for clear and concise statements that are also effective at demonstrating your research vision.

Doran, G. T. (1981). There's a SMART way to write management's goals and objectives. Management review, 70(11).