One of the hardest things about being a subject-matter expert is breaking down your specialty topic for non-experts. As an expert, the connections between the what, why, and how of your research seem obvious, but for non-expert audiences, you need to connect the dots between these key elements. This is particularly important in grant writing when you are tasked with convincing reviewers, who may be from any field, of the value of your project and research plan. So, how do you do this? Read on for some suggestions.